United States Department of Agriculture
Foreign Agricultural Service (FAS)
Animal and Plant Health Inspection Service (APHIS)
U.S. Embassy & Consulates in Japan

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Market Research
GAIN Reports

2025.09.30

Poultry and Products Annual

FAS/Tokyo forecasts Japan’s chicken market to remain stable in 2026, with modest growth in imports
driven by steady demand and evolving challenges. Production is expected to match 2025 levels, as rising
costs—due to yen depreciation, high feed prices, and biosecurity measures—limit expansion.
Consumption remains strong, with inflation shifting demand from higher-priced thigh meat to more
affordable breast meat. The food service sector has rebounded, supported by record-breaking foreign
tourist arrivals. Imports, especially prepared chicken products, are expected to rise further, addressing
labor shortages and growing demand for processed chicken products.

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