The retail industry in Japan remained stable despite the continued strength of the U.S. dollar vs. the Japanese yen. To drive demand, retailers have strategically targeted the younger generation who seek easy-to-prepare, frozen, and ready-to-eat foods. The retail sector had sales total $193 billion in 2024 with increased demand in supermarkets, convenience stores, and drug stores. Building and maintaining relationships with manufacturers and importers in Japan remain an critical component of successful market entry.