From April to August 2025, ATO Osaka conducted its second collaboration with Aoyama Gakuin University. The program, initially started in 2024, provides students with knowledge of U.S. agricultural products and encourages strategic marketing discussions. This year, in collaboration with Almond Breeze, students developed marketing strategies for plant-based beverages. The program’s three goals are to: create innovative marketing ideas, gain insights into young consumer preferences, and equip students with accurate knowledge of U.S. products. Since the program’s inception, over 100 students have attended collaboration lectures, building a strong “win-win-win” relationship among the ATO, U.S. cooperators, and the university. The program is expected to continue in future years.