On March 10-13, 2026, ATO Tokyo organized a USA Pavilion at FOODEX Japan, which is a USDA-endorsed and one of the largest food trade shows in Asia. The 53 U.S. exhibitors reported $570,000 in on-site sales and about $7 million in 12-month projected sales. Four FAS Posts sent buyer delegations to FOODEX, providing U.S. businesses with additional opportunities throughout Asia. Working closely with our implementing partner IMEX, the ATO is now actively recruiting companies for the USA Pavilion in 2027. Interested companies may contact TokyoATO@state.gov for more information.